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Analysis of BASF 2019 Automotive Color Trends

Opening paragraphs from “BASF 2019 Automotive Color Trends Analysis”, Coatings World,, July 1, 2019

Under the title ACT/9, the designers of BASF’s Coatings division present their ninth global color collection.

The designers translated their trend observations into new color schemes for automotive surfaces. The title of the collection indicates the duct of the key findings: It’s time to act and open up. ACT/9 captures the impulse of making the first steps for a real change.

The designers led their research for the trend colors in various contexts clustering their observations into three trend worlds. Each of these summarizes several observations and are grouped under two keywords.

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